Joanne Rahn helms leading public relations agency, zanthii communications – an innovative boutique communications agency specialising in all aspects of public relations, client communications and social and traditional media management. Joanne is experienced in all aspects of sales, public relations and publicity creation, copywriting, proofreading, event and social media management, and email marketing.
Joanne graduated from Bond University in 1999 with a Bachelor of Communications majoring in Public Relations and Journalism, and a minor in Marketing.
Joanne started her professional career as a small business journalist, copywriter, proofreader, public relations professional and graphic designer at Business Publications Australia. In this position, she was responsible for the copywriting and layout of two newsletters, “Positive Business” and “Profitable e-commerce and Web Marketing”. Joanne also devised and implemented a nationwide newspaper PR campaign, whereby she pitched a syndicated small business related column, credited to the Director of Business Publications Australia, to hundreds of newspapers around Australia. This regular column resulted in thousands of new sales leads for the company.
Joanne has amassed hundreds of examples of her work over the years working for companies such as the Gold Coast Tourism Bureau, Gold Coast Magazine, and Business Publications Australia, and of course in her own businesses such as high-end swimwear and fashion label, Glamorous Life by Joanne Rahn.
In her capacity as Director of Glamorous Life by Joanne Rahn, Joanne managed all public relations efforts including building long-lasting relationships with both local and national media representatives and social media influencers.
She secured media coverage for the label on FashionTV Australia and feature spreads in national publications such as Cosmopolitan Australia, Cosmopolitan Health, NW, and OK!, and local publications such as the Gold Coast Bulletin, Gold Coast Sun, Gold Coast Magazine, Coast and Life Magazines, Label Magazine and Ocean Road Magazine.
Joanne also built a celebrity following of the brand, with celebs such as Miranda Kerr, Sophie Monk, Tiffani Wood, Tania Zaetta and Ricki-Lee Coulter all owning Glamorous Life swimsuits.
Joanne has years of experience liaising and working alongside journalists, photographers, videographers, graphic designers and other creatives.